If you have made your own beer, you might want to design custom labels as well. You can either have them printed professionally or print them on your own. Either way, designing the label is a fun part of the process. Here are some tips for designing custom beer bottle labels.
Consider the Season
Many beers, especially custom-made ones, are seasonal and can get a custom beer label based on that season. For example, if you have made an apple beer, it is likely more favorable in the fall season. You can use this to your advantage by using fall colors in your label design, incorporating plenty of reds, oranges, and yellows. You can also add fall graphics, such as images of apples, pumpkins, leaves, and gourds. This can entice others to drink the beer during the appropriate season.
Design According to the Beer Style
The style and flavor of beer can also help you design the right label. If you have a strong stout beer, you might want to go with a dark and bold label with colors like black, gold, or even red depending on your preferences. On the other hand, a lighter beer or fruity beer might be best with a simpler label that is targeted directly toward the type of people that choose this type of beer. Consider the style and taste when designing the right label.
Use Minimal Fonts and Colors
No matter which direction you go with the design, make sure you think minimally. While it is great to use different fonts, colors, and graphics, don't overdo it. The number of font styles and sizes should be no more than 2-3, as well as the colors. Don't try to fit as many different colors on the label as you can, as it can get overwhelming to the person viewing the label. Think about a couple colors and a couple font styles to use for the label, adding one more font style for the beer name or beer company logo.
Leave Plenty of White Space
Thinking minimally, remember not to fit too much on one label. Not only should you keep the colors and fonts to a minimum, but the overall design needs to be simple as well. You should have plenty of empty background space, whether it is white or another color. This allows the person looking at the label to be drawn toward the wording and logo, as opposed to being overwhelmed by all the graphics and colors.Share